Indian River County Real Property Council

Is it Time to Step Up Your Marketing?

By: Rene’ Rutan, Manager, Events & Affiliate, REC & Realtor® Relations

After a year of historic real estate activity fueled by a combination of demographics and the pandemic, the Florida real estate market appears to be taking a pause.  Add to that, a flurry of interest rate increases by the Federal Reserve, to get a handle on the highest inflation in 40 years, and you’ve got yourself a good old fashioned economic slowdown.  While you may not want to celebrate that, it does present some opportunities to focus on aspects of your practice that you may have been neglecting – like Marketing.